Cindy Crawford has been unveiled as the face of Jones New York's We Mean Business campaign, promoting the brand's spring 2020 collection, launching March 3.

The veteran supermodel shared the news on Instagram, posting 'Excited to share a first look of the new “We Mean Business” campaign with @jonesnewyork. Thank you for recognising the power it takes to be a mother, partner, businesswoman, and friend. I’m thrilled to help encourage and empower women all over who are juggling so many roles every single day'.